Rising repair bills and more days off the road are usually the first clues that your fleet needs a refresh.
We Providing comprehensive suite of services designed to make your purchase seamless.
Premium Inventory: A massive selection of Japan-surplus units including Dump Trucks, Tractor Heads, Wing Vans, Boom Trucks, Concrete Mixers, and various specialized heavy machinery.
Expert Maintenance & Inspection: Our team conducts thorough check-ups on every unit. We provide professional guidance on maintenance, helping you keep your fleet running at peak efficiency.
Following the quality of our service thus having gained trust of our many clients.
We are committed to honest dealing and clear communication regarding unit history, specs, and pricing.
Founder & Chairman
Directions, That Matter!
Asahi Group International Corp. stands as a cornerstone of the Philippine heavy vehicle industry, proudly recognized as one of the top ten providers of high-quality Japanese surplus trucks and heavy equipment in the country. Strategically headquartered within the Subic Bay Freeport Zone (SBMA), we have evolved from a specialized trading firm into a vital logistics and infrastructure partner. Our presence in the industry is defined by a commitment to reliability; we bridge the gap between world-class Japanese engineering and the robust demands of the Philippine construction, logistics, and manufacturing sectors.
Our Heritage
The Group’s journey began in Japan with the establishment of Asahi Company Ltd., founded by the A.M.M. Brothers as a vehicle trading enterprise. What began as a focused automotive business laid the foundation for nearly four decades of sustained growth and international expansion.
The Group expanded into Sri Lanka through Ganga Traders, followed by the establishment of Fuji Lanka Private Ltd. and Fuji Corporation. Together, these businesses strengthened the Group’s capabilities in vehicle trading, automotive parts and international sourcing.
The Group extended its international presence into Africa with the establishment of Zaweeka in Botswana, further developing its overseas vehicle sales and distribution network.
The Group entered the Philippine market through Asahi Group International Corp., establishing operations within the Subic Bay Freeport Zone. This milestone laid the foundation for the Group’s long-term growth and development in the Philippines.
Building on its extensive automotive experience, the business expanded into the commercial-truck sector, operating under Asahi and New Asahi. This marked a significant evolution from general vehicle trading into a specialized commercial-vehicle enterprise, eventually growing to five branches within the Subic Bay Freeport Zone alone.
The Group acquired Japan Body Manufacturing from Thailand and renamed the operation Asahi Japan Body Manufacturing (AJBM). This acquisition strengthened the Group’s capabilities in truck-body fabrication, modification and customization, enabling it to deliver more comprehensive commercial-vehicle solutions—from sourcing and importing trucks to preparing them for their intended applications.
The Group established its Bacolor Showroom in Pampanga, marking its first branch expansion into Central Luzon. This milestone extended the Group’s presence beyond Subic Bay and created a stronger platform for serving customers throughout the region.
The Group expanded into the retail and wholesale distribution of brand-new truck parts through the establishment of the AJBM Outlet. This development broadened the Group’s product offering and strengthened its ability to support customers with essential truck parts and after-sales requirements.
The Group further expanded its operations by establishing the San Fernando Branch, its largest showroom to date, together with a dedicated transportation hub in San Fernando. The new facility was strategically developed to support the Group’s growing operations and provide the infrastructure required for future expansion.
The Group continued strengthening its presence in Central Luzon with the establishment of the Bulacan Branch, expanding its reach and making its commercial vehicles, products and services more accessible to customers across the region.
In 2025, New Asahi entered a new era of independent growth, following its separation from Asahi and further developing New Asahi Trucks under the leadership of Group Chairman A.M.M. Hussain. This transition established a clearer platform for modernization, strategic expansion and the development of the Group’s next generation of automotive businesses.
Building on nearly four decades of automotive experience, Apex Trucks — Powered by New Asahi Group was established as the Group’s modern commercial-truck brand. Apex Trucks brings together the Group’s expertise in international sourcing, truck importation, sales, reconditioning, body fabrication, customization, truck parts and customer support under one strong, modern and forward-looking identity.
The Group’s continued evolution will advance through the planned Loading Project, representing the next phase of expansion within the New Asahi ecosystem and the further development of its commercial-vehicle and logistics capabilities.
insight and trends
Follow our latest news and thoughts which focuses exclusively on insight, industry trends, top news headlines.
Rising repair bills and more days off the road are usually the first clues that your fleet needs a refresh.
Surplus units combine proven engineering with a lower entry cost, making them a practical choice for growing fleets.
A consistent maintenance schedule is the single biggest factor in how long a truck stays profitable.